Estimating the impact of Meta’s reintroduction of AMM

Estimating the impact of Meta’s reintroduction of AMM

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Final week, I wrote in regards to the reinstatement of Meta’s Superior Cellular Measurement (AMM) program, which Meta discontinued in October 2021. AMM allows the small group of measurement firms (MMPs) licensed by Meta to attribute its cellular app promoting campaigns to relay user-level conversion information to its advertisers. Previous to its discontinuation forward of the rollout […]

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roosho Senior Engineer (Technical Services)
I am Rakib Raihan RooSho, Jack of all IT Trades. You got it right. Good for nothing. I try a lot of things and fail more than that. That's how I learn. Whenever I succeed, I note that in my cookbook. Eventually, that became my blog. 
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IT Support Specialist Server and Storage Specialist Dell MidRange Storage Solutions Specialist
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