Posted by Chris Wilk – Group Product Supervisor, Video games on Google Play

To captivate gamers and develop your recreation, you want instruments that improve discovery and retention. Play Video games Companies (PGS) is your key to unlocking a set of companies that join you with over 2 billion month-to-month lively gamers. PGS empowers you to drive engagement by means of options like achievements and improve retention with promotions tailor-made to every gameplay progress. These instruments are designed that will help you ship related and compelling content material that retains gamers coming again.

We’re constantly evolving gaming on Play, and this 12 months, we’re introducing extra PGS-powered experiences to present you deeper participant insights and better visibility within the Play Retailer. To entry these newest developments and guarantee continued performance, you have to migrate from PGS v1 to PGS v2 by Could 2026. Let’s take a more in-depth take a look at what’s new:

Drive discovery and engagement by rewarding gameplay progress

We’re basically remodeling how achievements work within the Play Retailer, making them a key driver for a terrific gaming expertise. Now deeply embedded throughout the shop, achievements are simply discoverable by way of search filters and recreation element pages, and additional drive engagement when provided with Play Factors.

At a minimal, you need to have at the least 15 achievements unfold throughout the lifetime of the sport, within the format of incremental achievements to point out progress. Video games that allow gamers to earn at the least 5 achievements within the first 2 hours of gameplay are most profitable in driving deeper engagement^*.

Essentially the most partaking titles supply 40 or extra achievements with various kinds of objectives together with leveling up characters, recreation development, hidden surprises, and even failed makes an attempt. That will help you get probably the most out of achievements, we’ve made it simpler to create achievements with bulk configuration in Play Console.

For eligible titles^*, Play prompts quests to reward gamers for finishing achievements – for instance with Play Factors. Supercell activated quests for Hay Day, resulting in a mean 177% uplift in installs^*. You may tailor your quests to attain particular marketing campaign goals, whether or not it is attracting high-value gamers or driving spend by means of repeated engagement, all whereas making it straightforward to leap again into your recreation.

Enhance retention with tailor-made promotions

Promotional content material is an important device so that you can spotlight new occasions, main content material updates, and thrilling gives inside your recreation. It turns Play right into a direct advertising channel to re-engage along with your gamers. We have enhanced viewers concentrating on capabilities so you may tailor your content material to succeed in and convert probably the most related gamers.

By integrating PGS, you should use the Play Grouping API to create customized segments based mostly on gameplay context^*. Utilizing this characteristic, Kabam launched promotional content material to customized audiences for Marvel Contest of Champions, leading to a 4x improve in lapsed consumer engagement^*.

Begin implementing PGS options at present

PGS is designed to make the sign-in expertise extra seamless for gamers, mechanically syncing their progress and id throughout Android gadgets. With a single faucet, they will choose up the place they left off or begin a brand new recreation from any display screen. Whether or not you utilize your personal sign-in answer, companies from third events, or a mix of each, we have made it simpler to combine Play Video games Companies with the Recall API.

To make sure a constant sign-in expertise for all gamers, we’re phasing out PGS v1.

All video games presently utilizing PGS v1 should migrate to PGS v2 by Could 2026. After this date, you’ll now not be capable to publish or replace video games that use the v1 SDK.

Under you may discover the timeline to plan your migration:

Trying forward, extra alternatives powered by PGS

Coming quickly, gamers will be capable to generate distinctive, AI-powered avatars inside their profiles – creating enjoyable, various representations of their gaming selves. With PGS integration, builders can permit gamers to hold over their avatar throughout the recreation. This permits gamers to showcase their gaming id throughout the complete gameplay expertise, creating a fair stronger motivation to re-engage along with your recreation.

PGS is the foundational device for maximizing your small business development on Play, enabling you to tailor your content material for every participant and entry the most recent gameplay improvements on the platform. Keep tuned for extra PGS options coming this 12 months to offer a fair richer participant expertise.

^* To be eligible, the title should take part in Play Factors, combine Play Video games Companies v2, and have achievements configured in Play Console.

^* Information supply from companion. Common incremental installs over a 14-day interval.

^* Information supply from companion.