Posted by Robbie McLachlan – Developer Advertising

In our newest #WeArePlay movie, which celebrates the folks behind apps and video games on Google Play, we meet Invoice and Silver – the duo behind Amanotes. Their recreation firm has reached over 3 billion downloads with their mission ‘everybody can music’. Their titles, together with the worldwide hit Magic Tiles 3, flip enjoying musical devices right into a enjoyable, simple, and interactive expertise, with no musical background wanted. Uncover how Amanotes blends creativity and know-how to convey pleasure and connection to billions of gamers world wide.

What impressed you to create Amanotes?

Invoice: All of it started with a query I’d pursued for over 20 years – how can know-how make music much more lovely? I grew up in a musical household, surrounded by devices, however I additionally cherished constructing issues with tech. Amanotes grew to become the house the place I may convey these two passions collectively.

Silver: Truthfully, I wasn’t planning to begin an organization. I had simply completed learning entrepreneurship and was trying to be a part of a startup, not launch one. I dropped a message in a web-based group saying I needed to discover a workforce to work with, and Invoice reached out. We met for espresso, talked for about an hour, and by the tip, we simply stated, why not give it a shot? That one assembly changed into ten years of constructing Amanotes.

Do you bear in mind the primary time you realized your recreation was greater than only a recreation and that it may change somebody’s life?

Silver: There’s one second I’ll always remember. A girl within the U.S. left a overview saying she was once a pianist, however after an accident, she misplaced use of a few of her fingers and couldn’t play anymore. Then she discovered Magic Tiles. She stated the sport gave her that feeling of enjoying once more—even with out full motion. That’s when it hit me. We weren’t simply constructing a recreation. We have been serving to folks reconnect with one thing they thought they’d misplaced.

How has Google Play helped your journey?

Silver: Google Play has been an enormous a part of our story. It was really the primary platform we ever revealed on. The viewers was world from day one, which gave us the attain we would have liked to develop quick. We made nice use of instruments reminiscent of Firebase for A/B testing. We additionally relied on the Play Console for analytics and set customized pricing by nation. With out Google Play, Amanotes wouldn’t be the place it’s at present.

What’s subsequent for Amanotes?

Silver: Music will all the time be the soul of what we do, however now we’re constructing video games with extra depth. We wish to transcend simply tapping to songs. We’re including tales, challenges, and richer gameplay on prime of the music. We’ve bought a complete lineup of recent video games within the works. Each is an opportunity to push the boundaries of what music video games will be.

Uncover different inspiring app and recreation founders featured in #WeArePlay.