Posted by Paul Feng, VP of Product Administration, Google Play

At Google Play, we’re devoted to serving to individuals uncover experiences they’re going to love, whereas empowering builders such as you to deliver your concepts to life and construct profitable companies.

At this 12 months’s Google I/O, we unveiled the most recent methods we’re empowering your success with new instruments that present strong testing and actionable insights. We additionally showcased how we’re persevering with to construct a content-rich Play Retailer that fosters repeat engagement alongside new subscription capabilities that streamline checkout and scale back churn.

Take a look at all of the thrilling developments from I/O beneath and find out how they’re going to make it easier to develop your corporation on Google Play.

Serving to you succeed each step of the best way

Final month, we launched our newest Play Console updates centered on enhancing high quality and efficiency. A redesigned app dashboard centered round 4 developer targets (Take a look at and launch, Monitor and enhance, Develop customers, Monetize) and new Android vitals metrics provide fast insights and actionable recommendations to proactively enhance the consumer expertise.

Get extra actionable insights with new Play Console overview pages

Constructing on these updates, we have launched devoted overview pages for 2 developer targets: Take a look at and launch and Monitor and enhance. These new pages deliver collectively extra objective-related metrics, related options, and a “Take motion” part with contextual, dynamic recommendation. Overview pages for Develop and Monetize will probably be coming quickly.

Halt fully-rolled out releases when wanted

Traditionally, a launch at 100% dwell meant there was no turning again, leaving customers caught with a flawed model till a brand new replace rolled out. Quickly, you can halt fully-live releases, by Play Console and the Publishing API to cease the distribution of problematic variations to new customers.

Optimize your retailer listings with higher administration instruments and metrics

We launched two instruments to reinforce your retailer listings. The asset library makes it simple to add, edit, and look at your visible property. Add them from Google Drive, arrange with tags, and crop for repurposing. And with new open metrics, you achieve deeper insights into itemizing efficiency so you may higher perceive how they appeal to, have interaction, and re-engage customers.

Keep forward of threats with the Play Integrity API

We’re dedicated to strong safety and stopping abuse so you may thrive on Play’s trusted platform. The Play Integrity API constantly evolves to fight rising threats, with these current enhancements:

• Stronger abuse detection for all builders that leverages the most recent Android hardware-security with no developer effort required.
• Machine safety replace checks to safeguard your app’s delicate actions like transfers or knowledge entry.
• Public beta for machine recall which allows you to detect if a tool is being reused for abuse or repeated actions, even after a tool reset. You’ll be able to specific curiosity on this beta.

Unlocking extra discovery and engagement in your apps and its content material

Final 12 months, we shared our imaginative and prescient for a content-rich Google Play that has already delivered sturdy outcomes. 12 months-over-year, Apps Residence has seen over a 25% improve in common month-to-month guests with apps seeing a ten% development in acquisitions and double-digit development in app spend for these monetizing on Google Play. Constructing on that imaginative and prescient, we’re introducing much more updates to raise your discovery and engagement, each on and off the shop.

For instance, curated areas, launched final 12 months, have fun seasonal pursuits like soccer (soccer) in Brazil and cricket in India, and evergreen pursuits like comics in Japan. By including each day content material—match highlights, promotions, and editorial articles instantly on the Apps Residence—these areas foster discovery and engagement. Curated areas are successful with over 920,000 extremely engaged customers in Japan returning to the comics area month-to-month. Constructing on this momentum, we’re increasing to extra places and classes this 12 months.

We’re launching new subject browse pages that function well timed, related, and visually partaking content material. Customers can discover them all through the Retailer, together with Apps Residence, retailer itemizing pages, and search. These pages debut this month within the US with Media & Leisure, showcasing over 100,000 reveals, films, and choose sports activities. Extra localized subject pages will roll out globally later this 12 months.

We’re increasing The place to Watch to extra markets, together with the UK, Korea, Indonesia, and Mexico, to assist customers discover and deep-link instantly into their subscribed apps for films and TV. Since launching within the US in November 2024, we have seen promising outcomes: Individuals who view app content material by The place to Watch return to Play extra ceaselessly and improve their content material search exercise by 30%.

We’re additionally enhancing how your content material is displayed on the Play Retailer. Beginning this July, all app builders can add a hero content material carousel and a YouTube playlist carousel to their retailer listings. These codecs will assist showcase your finest content material and drive larger consumer engagement and discovery.

For apps finest skilled by sound, we’re launching audio samples on the Apps Residence. A easy faucet gives customers a short escape into your audio content material. In early testing, audio samples made customers 3x extra prone to set up or open an app! This function is now out there for all Well being & Wellness app builders with customers within the US, with extra classes and markets coming quickly. You’ll be able to specific your curiosity in selling audio content material.

Serving to you make the most of deeper engagement on Play, on and off the Retailer

Final 12 months, we launched Have interaction SDK, a unified answer to ship personalised content material and information customers to related in-app experiences. Integrating it unlocks surfaces like Collections, our immersive full-screen expertise bringing content material on to the consumer’s dwelling display screen.

We’re rolling out updates to develop your content material’s attain even additional:

• Have interaction SDK content material is coming to the Play Retailer this summer time, along with current areas like Collections and Leisure House on choose Android tablets.
• New content material classes at the moment are supported, beginning immediately with Journey.
• Collections are rolling out globally to Google Play markets beginning immediately, together with Brazil, India, Indonesia, Japan, and Mexico.

Combine with Have interaction SDK immediately to make the most of this new growth and increase re-engagement. Attempt our codelab to check the convenience of publishing content material with Have interaction SDK and specific curiosity within the developer preview.

Maximizing your income with subscriptions enhancements

With over a quarter-billion subscriptions, Google Play is among the world’s largest subscriptions platforms. We’re dedicated to serving to you flip engaged customers into income development by frequently enhancing our instruments to satisfy evolving buyer wants.

To streamline your buy circulate, we’re introducing multi-product checkout for subscriptions. This allows you to promote subscription add-ons alongside base subscriptions, all underneath a single, aligned fee schedule. Customers get a simplified expertise with one worth and one transaction, when you achieve extra management over how subscribers improve, downgrade, or handle their add-ons.

That can assist you retain extra of your subscribers, we’re now showcasing subscription advantages in additional locations throughout Play – together with the Subscriptions Heart, in reminder emails, and through buy and cancellation flows. This elevated visibility has already diminished voluntary churn by 2%. Remember to enter your subscription advantages in Play Console so you may leverage this highly effective new functionality.

Decreasing involuntary churn is a key consider optimizing your income. When fee strategies unexpectedly decline, customers may unintentionally cancel. Now, as a substitute of speedy cancellation, now you can select a grace interval (as much as 30 days) or an account maintain (as much as 60 days). Builders who elevated the decline restoration interval – from 30 to 60 days – noticed a median 10% discount in involuntary churn for renewals.

On prime of this, we’re increasing our dedication to get extra patrons prepared for purchases all through their total journey. This contains prompting customers to arrange fee strategies and verification proper at machine setup. After setup, we have built-in prompts into extremely seen areas just like the Play and Google account menus. And as all the time, we’re constantly enabling funds in additional markets and increasing fee choices. Plus, our AI fashions now assist optimize in-app transactions by suggesting the precise fee methodology on the proper time, and we’re bringing patrons again with efficient cart abandonment reminders.

Develop your corporation on Google Play

Our newest updates reinforce our dedication to fostering a thriving Google Play ecosystem. From enhanced discovery and strong instruments to new monetization avenues, we’re empowering you to innovate and develop. We’re excited for the longer term we’re constructing collectively and encourage you to make use of these new capabilities to create much more impactful experiences. Thanks for being a vital a part of the Google Play group.

Discover this announcement and all Google I/O 2025 updates on io.google beginning Might 22.