On this week’s episode of the podcast, I communicate with Thomas Petit, a widely known cell development marketing consultant, for the third installment of the MDM Mailbag collection.

Questions for MDM Mailbag episodes are sourced from the MDM group; on this episode, amongst different issues, we focus on:

• The evolution of app-to-web person acquisition following Apple’s current coverage change within the US;
• Optimizing Meta advert campaigns;
• One of the best platforms for non-gaming app person acquisition;
• Completely different approaches to inventive testing;
• The way forward for ASO.

Due to the sponsors of this week’s episode of the Cellular Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, at all times on.
• ContextSDK. ContextSDK makes use of over 200 smartphone indicators to detect a person’s real-world context, permitting apps to ship completely timed push notifications and in-app affords.

Serious about sponsoring the Cellular Dev Memo podcast? Contact ⁠Marketecture⁠.

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