• Nvidia has a 94% share of the desktop GPU market in keeping with JPR
• That leaves AMD with simply 6%, and Intel with next-to-nothing
• AMD’s issues may very well be wrapped up in a scarcity of provide for RDNA 4 GPUs and subsequently costs which can be over the MSRP, by a way in sure instances

Nvidia has achieved a good higher degree of dominance within the graphics card market, in keeping with some contemporary stats on discrete desktop GPUs – with AMD crashing to an all-time low.

VideoCardz reviews that the most recent figures from Jon Peddie Analysis (JPR) for shipments of standalone desktop graphics playing cards (so not together with built-in graphics) in Q2 2025 reveals Nvidia now owns 94% of the market. That leaves AMD with simply 6%, and Intel with a share of underneath a proportion level that is not sufficiently big to register.

The final report (for Q1) put Nvidia’s share at 92%, so issues have gone from dangerous to worse for AMD (or from woeful to horrible is likely to be a extra apt description).

Total discrete GPU shipments had been up fairly strongly, JPR observes, which is fascinating to see – they elevated by 27% in comparison with Q1, and had been unusually excessive for a second quarter (virtually 6% above the 10-year seasonal common).

JPR theorizes that this enhance may very well be partly all the way down to a spike in demand from GPU consumers spooked by the specter of worth rises pushed by tariffs – deciding to purchase sooner reasonably than later, so as to get forward of any attainable hikes.

Evaluation: RDNA 4 provide and pricing

Keep in mind, that is desktop GPU shipments – not gross sales direct to customers – but it surely does, in fact, nonetheless replicate demand from customers. (And the reasoning behind the rise within the variety of graphics playing cards being shipped does make some sense – there have been loads of warnings about tariff-driven hikes earlier this 12 months.)

Given these new stats, the query on the lips of many players is that this: why, if Nvidia reasonably botched its Blackwell launch on a number of fronts, is AMD not making any headway with its rival Radeon RX 9000 graphics playing cards that additionally arrived earlier this 12 months, to a distinctly constructive reception?

The reply would look like one thing JPR has hinted at (to Tom’s {Hardware}) up to now: underproduction of those RDNA 4 fashions. In different phrases, AMD merely is not getting sufficient inventory of RX 9070 and 9060 GPUs on the market.

This results in a state of affairs the place you have got graphics playing cards which can be significantly above their MSRP, which annoys individuals, as they really feel just like the pricing is reasonably a rip-off. The clearest instance is the top-end RDNA 4 GPU, the RX 9070 XT, which has an MSRP of $599 within the US – but even now, months after its launch, the most affordable entry-level product I can discover on Newegg is $700 (and $720 on Amazon US).

That places players off, and despite the fact that the state of affairs is not as dangerous with the RX 9060 XT – an MSRP of $350 (for the 16GB mannequin), versus $370 on Newegg, $380 on Amazon – there’s nonetheless a hike on the baseline merchandise right here. Different areas could range, in fact.

So, it isn’t a case of there being no inventory – there are GPUs on cabinets, it is simply there evidently aren’t that many, therefore the cranked pricing which is off-putting, significantly with higher-end RDNA 4 boards.

Staff Pink is not useless

Now, earlier than we get too carried away with the doom and gloom, we should keep in mind that this is only one estimation of discrete GPU shipments – we must always by no means put an excessive amount of inventory (pun not meant) in a single supply of information.

JPR has been compiling these reviews for a very long time, although, and is a revered supply. Moreover, you solely have to have a look at Steam’s {hardware} survey to again up the notion that AMD’s RX 9000 sequence has been lower than spectacular out of the gate.

The most recent Steam survey for August 2025 nonetheless reveals that not a single RX 9070 or 9060 mannequin has made the minimize for inclusion within the record of the highest GPUs (that means that each mannequin has lower than 0.15% of market share, which is the worst-performing GPU on the record).

Nvidia, however, has a bunch of RTX 5000 GPUs on that record; six desktop fashions the truth is, with a mixed share of simply over 5%. Even the stupidly dear RTX 5090 is within the rankings with 0.26% of Steam players utilizing the flagship. But none of AMD’s RDNA 4 graphics playing cards may even register sufficient possession to make the record. That actually is not good, and it bears out JPR’s estimation of near-total dominance for Nvidia over AMD.

What can AMD do to place issues proper? The reply appears easy on the face of it: make extra RX 9070 and 9060 graphics playing cards, and significantly the previous, with this mid-ranger desperately needing higher inventory ranges to revert its pricing nearer to Staff Pink’s MSRP. In fact, it isn’t a easy matter of simply flicking a change on meeting strains. To push out extra RDNA 4 GPUs, AMD’s coping with probably thorny and tangled plans for manufacturing schedules of various chips, capability for manufacturing of these GPUs, and so forth.

In the meantime, it appears Nvidia will proceed to take benefit, particularly seeing because the famous bugs and frustrations with Blackwell GPUs appear to have been largely ironed out at this level.

AMD has definitely introduced in some good graphics playing cards with RDNA 4, it simply wants to seek out the wherewithal to get extra of them on the market. Let’s hope a pricing correction might be ushered in earlier than 2026 rolls round, and we will get entry-level boards truly on the MSRP, or no less than very close to it.

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