Microsoft and its companions at the moment are fairly actively and usually selling the improve to Home windows 11. Asus, for instance, not too long ago printed weblog posts concerning the “obligatory Home windows 11 improve” that’s coming because the Home windows 11 finish of assist date nears.

Microsoft itself, sometimes, urges customers to improve to its latest OS. Again in February 2024, Microsoft launched an advert highlighting the very best issues about Home windows 11 over Home windows 10. Later, in June in the identical 12 months, the tech large busted “myths and misconceptions” surrounding a Home windows 11 improve. And in the direction of the top of 2024, in December, Microsoft put up a weblog submit outlining the gaming incorporates a person enjoys on 11 in the event that they had been to improve from Home windows 10.

Whereas technically there’s nothing mistaken with an organization selling its personal product, typically these campaigns make little sense and so they fall flat. For instance, in January earlier this 12 months, Microsoft shared a weblog submit headlined “Free Improve to Home windows 11 (For a Restricted Time Solely)” which didn’t make sense because it provided little details about it being a “free improve,” and it was rightfully, later taken down.

The corporate is again once more with a brand new business about Home windows 11. This time it’s aimed primarily at IT professionals and enterprises because the advert talks about upgrading to Home windows 11 Professional from Home windows 10. This landed a number of days after Microsoft launched a brand new backup device for organizations for such a function.

What’s fascinating is that the corporate is selling Intel’s vPro processors and there’s no point out of AMD’s Ryzen PRO elements.

The business is posted on the Home windows official YouTube channel and has been titled “Proper facet of threat | Home windows 11 Professional and Intel”. The video description says, “Home windows 10 assist ends October 14. Keep on the proper facet of threat—improve now to the facility of Home windows 11 Professional PCs with Intel vPro®.”

AMD does have a assist article concerning the topic headlined “Help Your Clients’ Transfer to Home windows 11, With AMD Ryzen™ PRO Processors” and also you can discover it right here.

This isn’t the primary time Microsoft has promoted Intel CPUs over AMD ones. Again in 2021, the corporate additionally put up a full web page explaining how customers ought to “search for the Intel EVO badge” on a brand new system earlier than making a purchase order choice as a result of such PCs are “verified fantastic” which was a little bit of an odd language.

Just like the restricted improve time article, the web page above was taken down after we reported on it (might be seen through the archive) and changed with one thing else.

The brand new business was printed about a few days in the past, and it’s attainable that Microsoft could have a devoted AMD advert too within the pipeline scheduled for a later launch, and that will solely be honest if each firms get an analogous therapy.