• AMD’s RDNA 4 GPUs will not be even in Steam’s high ranked graphics playing cards
• Nvidia’s Blackwell GPUs, then again, are forging forward
• Nvidia’s GPUs are additionally outselling AMD on Amazon, and it is beginning to really feel like Workforce Purple is preventing a shedding battle – which is not excellent news for shoppers

As July begins, we have got a few units of GPU figures to digest: the Steam {hardware} survey, and the rankings for top-selling graphics playing cards on Amazon within the US. And it seems like these are worrying occasions for AMD.

Firstly, let us take a look at Steam’s survey for final month (June), by which Nvidia’s Blackwell GPUs (launched from the beginning of this 12 months) are doing an entire lot higher than the newcomer RDNA 4 graphics playing cards from AMD.

As Tom’s {Hardware} observed, Nvidia now has 3.7% of Steam avid gamers operating its Blackwell GPUs, and that features 0.99% proudly owning an RTX 5070 (the highest performer), with 0.55% utilizing an RTX 5070 Ti. Even the mighty (and mightily costly) RTX 5090 has now registered in Steam’s rankings, albeit close to the underside, with 0.19%.

After all, given its value, that Blackwell flagship is a really area of interest proposition for avid gamers – and but it is forward of the RX 9070 XT, which does not have sufficient market share to even register for Valve’s rankings.

In reality, the identical is true for each mannequin of AMD’s new RDNA 4 vary, none of that are current within the June survey. (They’re all lumped in with the ‘different’ class which represents the 8% of GPUs that do not have sufficient share to be recorded – lower than 0.15%, to be exact).

Shifting on to Amazon’s gross sales figures, as supplied by common leaker TechEpiphany on X (highlighted by Wccftech). This can be a much less excessive image for AMD, however nonetheless a worrying one.

Fortunately, the RX 9070 XT just isn’t utterly off the radar right here, as it’s on Steam. I would not anticipate it to be, both – previous reviews from retailers (apply seasoning) have indicated that it has been shifting off the cabinets at a brisk sufficient tempo. Nevertheless, within the Amazon (US) gross sales stats for June, the AMD GPU remains to be lagging behind its massive Nvidia rivals.

The bestselling graphics card at Amazon in June was the Nvidia RTX 5070 with 5,450 models, adopted by the RTX 5060 Ti (4,950 models) and the RTX 5070 Ti was in third (4,400). The RX 9070 XT is the fourth hottest GPU with 3,800 models offered, however different RDNA 4 fashions are means off the tempo (the vanilla RX 9070 solely offered 850, and did not even make the highest 10).

Total, Nvidia is hoovering up 70% of gross sales (and virtually 80% of income, unsurprisingly given a few of Blackwell’s weighty value tags), and AMD have to be left scratching its head to some extent.

Evaluation: Unhealthy information for shoppers

Okay, so the RX 9070 XT just isn’t promoting nothing by any means, we all know that. However it’s promoting 15% lower than the rival RTX 5070 Ti, a minimum of going by these June figures from Amazon (once more, add salt). That have to be form of exasperating for Workforce Purple.

That is an AMD GPU that provides very a lot the identical efficiency stage because the 5070 Ti (DLSS 4 apart) – with the 9070 XT’s body charges having been boosted significantly in current occasions because of Radeon driver enhancements – and you continue to pay much more for the Nvidia graphics card. As we mentioned yesterday, the worth proposition of the 9070 XT is an efficient deal stronger presently, and it seems to be a good time to purchase the GPU. Keep in mind, all that is solid in opposition to a backdrop of Nvidia’s technical fumbles with its RTX 5000 vary, and an entire load of driver woes which have solid a depressing cloud over Blackwell.

So, frankly, it is utterly baffling that the RX 9070 XT hasn’t but to even register within the GPU rankings for the Steam survey. I imply, I can solely think about that this AMD graphics card is barely simply off the chart, and about to make it on perhaps subsequent month – even then, it might nonetheless be very gradual going (if it occurs). Significantly when you think about that, as famous, even the stupidly expensive RTX 5090 is within the rankings now.

All this appears moderately bewildering in some ways, and it’s, in fact, unhealthy information for shoppers. RDNA 4 is a good vary of graphics playing cards, the RX 9070 XT being a powerful performer specifically. And sure, granted, real-world retail costs have not been that near its MSRP, which is disappointing, however neither has the RTX 5070 Ti – and the AMD GPU is presently a a lot better worth proposition.

So, what offers? I actually do not know, however hopes that have been burning fairly fiercely of AMD lastly taking again turf from Nvidia within the desktop GPU wars now seem like dying down.

After all, we won’t write off RDNA 4 but, by any means. It is simply starting to really feel like AMD has a steep, and even near-vertical, climb to start out getting again on a par with Nvidia, so as to meaningfully problem Workforce Inexperienced’s long-held domination of the GPU world. Regardless of all of the troubles round Blackwell, Nvidia would not seem like breaking stride, and certainly its gross sales of mid-range graphics playing cards specifically – the RTX 5070, and 5070 Ti – are beginning to collect extra tempo.

• No one desires 8GB GPUs from Nvidia and AMD – and this retailer simply made that clear
• The place to purchase AMD Radeon RX 9070 XT and RX 9070: the very best retailers within the US and UK to verify for inventory
• I’ve reviewed three generations of 3D V-cache processors, and the AMD Ryzen 9 9950X3D is the very best there may be