Amazon is CTV’s data engine

Amazon is CTV’s data engine

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Amazon introduced two CTV partnerships on the Cannes Lions Worldwide Competition of Creativity final week: one with Roku, and one with Disney. From the Roku press launch (emphasis mine): Right this moment, Amazon Advertisements and Roku, Inc. (NASDAQ: ROKU) introduced a brand new integration that offers advertisers entry to the biggest authenticated CTV footprint within the U.S. completely by means of […]

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